2019 October Essay Prompt
ProPrivacy.com aims to raise awareness amongst young people around the world about important privacy matters in this digital age. Twice per year, we will award $2,000 to the student who writes the best 500 - 1,000 word essay on the topic of privacy.
Must be a graduating high school senior or an undergraduate, graduate, or professional college student currently enrolled or planning to enroll at an accredited college or university.
With knowledge of social media targeting becoming mainstream, the world has been introduced to ‘micro-targeting’ – the practice of combining consumer data with demographic data to identify the specific interests of very small groups, or even in some cases, individuals.
Data mining and political consulting firm Cambridge Analytica came under intense scrutiny after the used this tactic to engineer elections. However, many firms of similar nature still exist and operating using much the same practices.
In 500 to 1,000 words, in your opinion, what are the risks of microtargeting? From targeting addictions to political ads?
Apply online now at https://proprivacy.com/scholarship#about-the-scholarship
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